This annual event is popular not only among professional bicyclist. Every year around 10 000 people take part in the event and promote a best way to commute around the city – bicycle. From kids to pros – everyone jumps on their bicycle. The idea behind campaign of the year 2015 was to remind participants, that everyone can ride a bike. "PRISIMINK IR MINK" means "REMEMBER AND RIDE" so this poster invited everybody to do so.
AGENCY – AD McCann Vilnius, Lithuania
CREATIVE DIRECTOR – Mantas Velykis
ART DIRECTOR – Aurimas Kadzevičius
PHOTOGRAPHY – Darius Petrulaitis
SET DESIGN – Asta Ostrovskaja